18 Mar Drinksmatch.com offer to brewers
Little did we know when we set up Drinksmatch.com late in 2019 that by March we would be in such unprecedented times for the whole drinks industry.
Just a few weeks ago we were at Brew//London meeting brewers of all kinds, excitedly planning our next box and discussing what drinks we wanted to list on our site.
That feels like a long time ago now.
We are members of a few beer forums, yesterday there were several posts about how beer and drinks makers could build a more direct to market approach to clients. What licenses do you need, how do you set up a web shop, how does delivery work?
These are the area’s we have been discussing, building and testing for months. We have a web shop, we have a PayPal payment gateway, we have an Amazon listing and we have a license to sell and post beer.
We also have an Instagram account with several thousand followers and a small marketing budget.
Myself and my co-founder have both worked (and still do) in the service industry. We know how hard everyone works and the damage this once in a generation situation can cause.
There are 3 ways we can offer to help, depending on what you need.
- We will list your beer on our site, you tell us what price you want to charge and what format you are selling. We take the order and pass that onto you to fulfil. You post it out.
- We will take some stock from you in our warehouse, we will take the order and process it for you. We will then pass on the money to you. All you need to do is get the stock delivered to our premises in Cornwall where we have the license. This is for brewers who can’t or don’t want to deal with distribution.
- We can create a “brewers box” by taking a few beers from each partner and adding them together. We would need to work out the logistics of this but we already sell mixed beer boxes so it would be fine.
We are charging no commission for this; We are making no money at all from this offer. It wouldn’t be right to do that and we don’t want to profit from this situation. The only fees involved are PayPal processing fees and a handling fee to package and post your stock for you. The handing fee is simply to pay someone to package up the stock and post it out.
We will then promote this across social media and if we get 5-10 partners we will also issue a press release explaining what we are doing.
We already have a few breweries interested, we would love a few more to come on board.
email@example.com and we will be in touch.
Why are we doing this?
Firstly, we have in infrastructure and we want to help. Genuinely.
Secondly, we feel there is an interesting D2C route for brewers and this is it.
Thirdly, it’s no bad thing for the site to help brewers when they needed it.